29th Jan, 2008

SEO Demo Case Study Update - Pagerank Lives ?

Is our SEO Demonstration Experiment showing Pagerank is alive and well?

The Search SEO Demonstration which we are targetting as announced in the SEO Case Study here, and blogged about a few posts ago, has, as hoped in our initial studies of the term, we believe is also now showing a realtime look at the relationship between PR and relevance.

This is continuing to back up our feelings that PR, as ever continues to be of importance. If anyone can explain what is wrong in our logic or reasoning with this example, please do let us know. In the Google Search - SEO Demonstration <<~~try it and tell me if things change? We get this screenshot today:

Unsurprisingly, the top spot is still held by Youtube’s Master SEOs Taekwondo Demonstration. (PR6) But at least it does actually have the words in the title and heading, so fair enough.

But you can also see that we have now been overtaken by our own blog (this one and PR2) for this search, which is exactly what we would expect, because for similar content, higher PR generally gets it.

We believe this view is further backed up by the fact that a significant amount of the “SEO Demonstration” Anchor Text IBLs pointing into seoibiza.com are pointed from here to there, and none at all are using that anchor text on seoibiza.com and pointing here. So all IBLs that way, and this site shows higher. …Hmm, now why could that be? (PR2 vs PR0) :)

Also an interesting perspective on outbound links vs inbound? loads out here, fewer in, and still winning the phrase war? And one final thing to consider if you still cant see this as truth, is that this page:

http://www.seoconsultants.com/css/menus/vertical/ has just jumped into the fray, and started occasionally ranking above us. I defy you to find the phrase SEO Demonstration in it at all.

..It’s PR4 by the way, dont know if that makes any difference? ;)


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