The majority view seems to be these days that PR is meaningless and that we should forget about it and just build the best websites we can. ..Yet on the other hand we have Matt Cutts saying that people should be thinking about the way PR is routed through their sites for best results.
We cannot believe that this was a throwaway comment and think that Matt was not trying to tell us something. Now we know that several far more qualified than us, at SEOMOZ amongst others have tried experimenting with this with varying levels of success, however they had very big sites already established, and as ours is only 20 or so pages at the moment we’re experimenting with a few ideas we have with it on our site and have also been looking at this with a friend’s site.
Pages that have had changes made of this nature are Ibiza Club and Clubbing Newsletter and
Ibiza Voice, Clubs, Music and News The site in question is currently mid 20′s for both these terms: Ibiza+clubs & Ibiza+music We are making no other changes for a couple of weeks and it will be interested to see if the pages improve through this method.
And if over the course of the next few months seoibiza becomes really powerful we will know the reasons why. Matt was right, and lets face it, he would know.
Other pages on our own sites that have had a PR re-think recently include:
If anyone has any questions about our thinking on this we would be glad to discuss them.