We’ve been making a lot of noise recently under the excuse of company launch / publicity etc, about providing superior seo services and understand that this probably appears a bit arrogant, but we do understand very well that there are many seo companies who would also qualify under this tagline, by providing forward thinking SEO services, not just the usual old meta tags and dated linkbuilding practices that so many espouse.
We want to talk a little more about one of the things we’re working on currently, and that is integrating the seo power of blogs into static websites to give yourself the best of both worlds.
This is illustrated in the screenshot below, showing a static page as the main domain hit, and a blog post from yesterday afternoon only a few hours old as the dropout entry.

Static websites have certain SEO advantages over most blogs, and blogs have separate and different SEO advantages over static websites, so it should follow that if you can effectively integrate them you should hopefully get the best of both worlds and a very strong site.
Everybody knows Blogs give you an immediate feed straight into the SERP, however there also seem to be some inherent disadvantages with most of them, in that if you post as much as you should, to keep it current enough to keep Google interested, the new content and time passing seems to dilute the ranking power of the old content as it all gets archived away, first in months and then years, and its harder to keep linking in to it, and they often lose some of the search visibility.
Static sites don’t do this in the same way, and in general (as long as you are promoting it) the longer a static page is there (as long as it’s not a deep subpage) the stronger it will usually get. But static sites only get spidered as and when Google fancy it and its usually a much slower turnaround for indexing.
So in an ideal world what we need is to harness the immediacy of the blog, and combine it effectively with the stability and rankings of the static site, in a way that the new content feeds through the static website and will rank the higher level domain pages rather than the blog posts.
As you can see have been working on this with our site, and think we are hopefully now approaching a situation whereby we can “add in” separate content at whim using the blog, and have the new content feed though pages in the static site as effective sub-content.
This gives us the effect that we can rank our static domain for terms almost immediately, feeding straight into the Google SERP with speed more usually associated with blogs and pinging them when you post, than with a static site’s page caching speeds.
So then any time we want to add in a new related word or phrase, we can simply blog about it, so say….
..for example that we wanted to target ** superior seo blog **
…or maybe ** seo blog integration ** a longer shot, but we’ll see..
… then we could write a post like this, and as we are and already ranking well for ** superior seo ** we can be fairly confident that by this time tomorrow we’d be showing well for the added in terms.
Obviously these arent competitive terms, but still, this is potentially overnight ranking power, leveraging current strength to new areas, very quickly indeed.
As SEOs is that something we’d be interested in? …Shall we try it?
EDIT ok we’ve come back to this post just over 2 hours later with another screenshot.

When you consider that this new wordpress blog only went live barely 3 weeks ago, on March 07th and we can now be Google #1 for seo related terms (not the top ones obviously) in 2 hours, then it’s probably a pretty fair bet then that we have managed to integrate it quite effectively into our static website’s previously established seo-related rankings ability to get these kind of results.
Blogs and blog integration is where it’s at..



{ 2 trackbacks }
{ 1 comment… read it below or add one }
Hi,
I finally got around to reading this. Very interesting.
Viv