This post, as with most of our posting on here, is a combination of working seo, seo experiments, and testing of things we’re curious about currently, so bearing that in mind its back to the heading, Ibiza summer 2008.
The “experiment” is to just see how strong our site is in a semi-related searches, i.e. we are relevant for “Ibiza” but for SEO related topics & searches, not for say
“Ibiza Summer 2008″
..so lets just put up one post, off theme of the site, do no manual external link acquisition at all, (although we do use automated RSS feeds) and just see what happens.
..If it makes 3rd page for **Ibiza summer 2008** we’ll be happy at this point.
So obviously, we now need to chat a little about the summer 2008 antics in Ibiza, but happily for us, at the beginning of the season every year the UK national media all suddenly remember that Ibiza exists once more, and trot out their inevitable annual Ibiza roundups, - Top 10 places to go whilst on the island etc, so we can use this years one by the Timesonline and get some more seo benefit from the Ibiza Summer 2008 tests at the same time.
Its always quite amusing for us to see our mates and friends in these writeups, and this year a few more of them managed to acquire some Timesonline linklove as well. ..always good …better yet - why not give the linking page ^^^ a little “poke” as well?
…amazingly 
we’re not an authority site yet, but we do have our fair share of scrapers syndicating the feeds now, so syndicate this…
From the Timesonline main article here
La Grande Bouffe Catering Ibiza is one of the leading outside caterers on the island and can supply you with anything from a picnic to a full-blown dinner in almost any location. The company was started in 2002 after Mark Watkins, the former head-chef of London gastropub The Lansdowne, moved to the island with his wife. He says: “It’s a great idea and we can cater for anything from a romantic dinner for two to wedding so a sunset party is no problem for us.” Treating your friends to ice-cold cava and canapés on a cliff top while watching the sun go down will make you look cool, very very cool.
Richard Lawson, Content Editor of Ibiza Now, www.iphoneibiza.com, www.marketing-ibiza.com -“Josefina’s, on the road in between San Carlos and Cala de San Vincent. All you can see from the road is a sign for the supermarket. It’s run by an old Ibicencan lady, who cooks everyday for the workers – just simple stews, but really tasty. If you want a beer, you just get one out of the fridge and there’s a beautiful garden. It’s like returning to the Ibiza of old”:
..The last part of the picture is that of course, we now also effectively find ourselves in a 3-way linking scheme with an authority site.
..how? like this….
They link to our friends or clients, obviously we think this is great and want to show the world, so we link to their pages and we also syndicate our feed quoting them, and hence linking both at our friends and the authority site page, both here and from everywhere it gets re-broadcast.
So, it should work like this, this post goes up, is cached and is echoed all round the web, pumping PR back at this page for a few days or so, and hence back down the links at our friends sites too, and at the authority page.
The scrapers also syndicate the links in this post too, pointing both at friends and authority page. It’s true that RSS links are very short lived, but the rapid nature of Google these days means that simply running your feed through a few high PR forums so that whenever you post anything, automatically all of your posts in the forums are immediately pointing 50 or 100 links straight back at the post, and better still, they get cached “naturally” as Google works its way through the forums.
If you didnt know this, its a great automated way to launch a targeted page or post strongly into the SERP.
Of course in this case its really just a handy convenience that this will all sizzle down the lines into our friends sites, and ultimately on most of them, some of it will get back down their links to us in a few weeks, once it’s worked its way through Google’s maths.
Of course you do need to leave the post up for a few days, ideally at least 5 or 6 days for the maximum effect, which can be quite hard for ardent bloggers.
Happily Ibiza summer 2008 is now upon us, and as we have nearly perfected the outdoor laptop screen very shortly our dream of SEO on the beach may finally be realised… We’ll back mid - late next week once the web’s pumped enough juice back into this post and the fresh content factor has worn off a bit, to assess where we are.
Ibiza out.
June 8th 21.00 hrs - post enters serp Google.com at #79 for Ibiza+summer+2008
June 9th 09.20 - post is #21
June 10th post is #88
June 11th post de-indexed.
June 13th post re-appears #41
June 15th post alternates randomly between #5 ..or not in top #100.
June 17th post is #21
