23rd Jun, 2008

SEO by Design Case Study Update

So we’ve been blathering on for a while now about our seo by design strategy with this site and making a lot of noise about some unimportant but (hopefully) humourous terms, and openly targeting the small business / business seo + services variants.

We have also been quietly beavering away in the background with some fairly heavy duty phrases we havent mentioned up until now, but are starting to show up in the first 2 pages of Google.com (unpersonalised of course) for some seo terms you probably wouldn’t really expect a 7 month old site could rank very well for..

like what you say? ..er. well, as of 1.00 am 23-06-2008…

  • small business search engine optimisation services #1 - try search
  • business seo services #3
  • business search engine optimisation services #3
  • small business seo services #4
  • small business search engine optimisation #7
  • business search engine optimisation #16 :)

quite nicely balanced across the phrase variations, dont ya think?

..this is seo design in action….

seo by design #1

We haven’t gone after one main keyword or phrase, we’ve spread it out as evenly as we can across a broad spectrum of seo terms, all interplaying and backing each other up. .. and here come those longtails, with this particular one still #1 in a “phrase reversal”, - which as google often shows different results depending on the order in which you enter the words, usually implies a modicum of strength in the position.

Amusingly Yahoo seems to understand the scenario quite well.. :)

Of course it all can, and no doubt will fluctuate, but its only been 7 months since we launched this site on a brand new domain, and we’re not going anywhere.

With the site surrently hovering just outside the #100’s for both seo and seo services, we suspect that just one big fat PR7 link saying “seo services” would probably now slam us into #1’s all over the place and maybe a top 10 for the holy grails of seo & seo services themselves.

..If anybody would like to supply such a link to test our seo theories out, please feel free, just let us know :)

otherwise hasta luego,and see you at the top amigos ;)

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Posted by: seoibiza

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Nice post!very interesting, and as well as a very informative topic.


edited by seoibiza - not spammed off this time but you will have to try harder than that to get the linkjuice.

By: SEO Professionals on June 23rd, 2008
at 3:38 am

Great progress…but, since your keywords include the word ‘optimisation’ and not the americanised ‘optimization’ , you shouldn’t expect a rank that is too high.

By: SEO Pune on June 25th, 2008
at 10:34 am

there is a certain amount of truth to that, but we have included the “americanized” word just enough to ensure we do show up, albeit a couple of places lower usually..

we cant really condone the Americans changing the Queen’s English, and Europeans (who we are targeting primarily) use the “S” rather than the “Z” we find.

Google search small business search engine optimiZation - showing #10 here today, with business.com only one above us.

happy with that ;)

By: seoibiza on June 25th, 2008
at 1:34 pm

Lol..anyway, if you are targeting European traffic, great going!

By: SEO Pune on June 26th, 2008
at 6:46 am

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