We interrupt this program to bring you big SEO news.  Google have fired a shot across the bows of Wordtracker and the other keyword tracking tools by finally introducing the real search traffic figures to their external keyword research tool here:  https://adwords.google.com/select/KeywordToolExternal

Previously the tool only showed little bar graph representations of the search traffic and didnt really tell you very much, although the advertising competition data did always give a reasonable idea of advertising competition and hence how profitable the area promised to be.

We had wondered for a while how long until this happened, and indeed with all the data Google gather, why they hadn’t done this earlier.Maybe they felt sorry for the little guy…

We expect the owners of Wordtracker, Wordze and the many smaller firms doing this are crying into their coco tonight.

Update 14.07.08 – we can”t help that chuckle that for a variety of keywords beginning with “Google upgrade” we’re also the Google authority on this topic..

Oh the responsibility..