Following on from yesterday’s Credit Crunch post about consumers turning en masse to the internet over more traditional advertising mediums, a friend of ours based in Ibiza has been the first victim that we know of to suffer indirectly due to this effect.

Nick Clayton, a pioneering digital nomad, author of The Guardian Guide to Working abroad and a desk in the sun was on Friday fired by “The Scotsman“(link nofollowed of course, you deserve no Ibiza linklove) for basically stating the truth.

Not only is it the truth, but it’s so obvious that only a moron would argue or debate the facts he wrote.  The original post is on Allmedia here and although Nick could possibly have been a little more sensitive with his choice of words, it is just the truth, which is after all what we want from our journalists, no?

It’s obviously not what The Scotsman want from their journalists, especially when it comes to telling the truth about the reasons for their dwindling advertising streams from markets now almost totally usurped by the inevitable and unstoppable march of progress, which in this case is the internet.

Their own post concerning their latest financial statements which was Nick was partially commenting on backs up his statements about trends in these areas, so either the Scotsman have their head very much in the sand about the unstoppable march of technology,  or more likely in our opinion, given their fast-falling revenues are looking for excuses to cut staff costs, and especially those who won’t continue to trot out the company line long after it’s obvious to all that it’s just not true anymore.

Nick Clayton

..believes that, in the digital age, writers should be able to work anywhere they can get a dial tone. To prove the point, he lives in Ibiza with his wife, dog, swimming pool, several computers and a broadband connection. Only the last two are strictly necessary for his productivity.

His book, ‘The Guardian Guide to Working Abroad’, was published recently. Nick continues to write a weekly gadget column for The Scotsman where he was technology editor during the first internet boom. His other work is generally less conspicuous, but better paid, producing white papers, press releases and other copy for a variety of mainly techie outlets.

As Ibiza based digital nomads ourselves we can’t help agreeing with him and wishing him luck, and to The Scotsman, we understand that life must be pretty grim up there and all that, but can we just ask that if you’re going to continue with your heads stuck so firmly in the sand, can you please just not do it with kilts on?