Google have been busy little search engineers lately, upgrading their adwords keyword tool a while back, then analytics (Google blog post) (..Playing with algo tweaks more recently (well maybe) ..rolling it back again even more recently )

But we’re huge fans of Google Analytics and so were keen to get some time to check out the new stuff.

The front panel now shows an overview even before you get into the reports, with traffic up / down percentages.

They’ve  also added a new beta segments tab, allowing you to separate out your different traffic streams..

and then see it visually depicted on the normal graph

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Its got all new “custom reporting” functions and allows you to take your analytics research and reporting to a whole new level.

It’s really pretty good, go check it out.