There’s been announcements from Google about this and a lot of speculation and debate about what it will mean, paving the way towards full ajax delivered results and exactly what won’t work etc, but this morning we’ve seen what it means to us, initially, anyway..

They’re changing/ed the referrer string  they use from /search?  to /url? which will break most (not Google analytics, obviously) stats packages.

What it means to us Woopra addicts this morning, is that although (for some hits, not all yet) it still shows the referrer, when you click it, no longer do you get to see the actual search results they saw (minus the geo and datacenter variations of course, but that’s part of the big picture we’re trying to work out!)  instead now you get redirected to your own bloody website (landing page) instead.

nice one Google :-/

on another update note our sulumits retsambew test shot is still in Google’s new post quarantine, the blog domain is now showing at just outside the #100, we would expect that when the post reappears in the SERP  we will rise a little bit, but who knows.

We’ve actually got the same thing (sort of) going on with SEO UK too with the wrong post showing too, but this will sort itself out over the next week or two as the site recaches and our  internal”balancing”  links cache and rearrange things correctly.