Have you heard of this clown yet? ..Derek Who? He seems to have suddenly burst into the SEO-sphere in the last few days with another extremely lame, cliched SEO rant ala the Jason Calcanis publicity stunt of a while back.
As with our last numpty web designer experience Delboy thinks he knows everything but actually just reveals the breadth and depth of his ignorance in his petulant rantings.
You can read the fool’s bumblings here if you so desire and his follow-up drivel is here.
Derek’s [not very] well thought out and very [un]intelligent tirade isn’t saying anything that long lines of numpties haven’t previously queued up to say before, with the aim of getting a few links, but there’s something about the tone of this clown that will likely irk any decent SEO or organisation.
We left a comment on the latest “post” this morning that numpty must have deleted (because he obviously can’t handle the truth) and he has already been more than answered by the likes of SEO Book here, and Search Engine Land here, and in a more adult fashion than Delboy managed in his clueless rants which is great, because it now leaves us free to take a more creative approach.
..So lets get at it then with some Ibiza style responses to numpty’s nonsense, but first lets have a picture of him.
This picture of greatness was taken from an article about where him and his girlfriend were fired from JPG Magazine for being useless.
Ok, so we’re just going to re-write the very few bits of it that even deserve any response (and ignore the rest that doesnt) from an SEO’s point of view.
“Web Design is not a legitimate form of marketing. The lies should not be believed by people with brains or souls. If someone charges you for “Web Design”, implying that your shiny new website..
…might actually bring you new business..
you have been conned.
The ascendency of Google has meant that, if your goal is to get the most eyeballs possible (as any ad-supported media business’ goal is) then prominent placement in the search engine results became a top priority.
And so, like the goat sacrificers and snake oil salesmen before them, the “web designer” was born, promising you that his code will verify and all will be well.
These scammers claim that they can dance the magic dance that will please the Customers and make cash rain down upon you from the pretty designs they conjure into existence.
Do. Not. Trust. Them.
The problem with Web Design[ers] is that 95% are utterly clueless, and most of the rest have got proper jobs and don’t make websites for the general public. Hence the public-serving web designers’ pretty identical pagetitles, lame-ass site structures and “what-we-do” pages are filling up the bottom 950 positions of your Google search.
1. The good advice is so obvious to anyone but a total numpty..
Look under the hood of any SEO plan and you’ll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret.
It’s so obvious, but anyone who pays a web designer thinking this might actually get implemented is a fool.
Maybe Derek should get acquainted with our Open Letter to Web Designers here, (it ranks #1 for “Letter for Web Designer) and save his clients some Google pain in the future.
Posted by: seoibiza
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