State of the SERP 2009

by seoibiza on 21, October, 2009

There’s a lot of talk about the Caffeine infrastructure already being live, and about the supposedly incredible speed at which it now reacts to onsite changes.

“Caffeine is unquestionably in evidence in main SERPs. I have pages ranking, TOP 3, minutes after publication”

“13 minutes on live SERPs, in at #2. – that’s for a completely new page for a new product on a ecom site (i.e not a blog or forum or other “freshness-affected” site). It came in above several other ecoms and displaced the manufacturer.”

However there are still distinct differences between the “sandbox caffeine” results and Google (old) leading some of the more cynical to think the algo update will be coming live at the now-traditional October (Halloween) time, just in time to drive lots of people to Adwords for Xmas.

.    . There’s also lots more visible SERP changes, the Triple Indented listing we spotted (first) back in March of this year seems to have become the norm in the last few days, we’re seeing it everywhere lately.

The first of these even has mini-sitelinks showing too, plus 2 indented dropdowns. (click to enlarge) And speaking of sitelinks, how about this, is this a new record for sitelinks ?

Peter Schiff‘s www.schiffforsenate.com site now has sitelinks in less than 4 months. It was first registered less than 4 months ago on 24th June 2009, doesn’t even have toolbar PR showing yet,  (still showing grey bar) but now has 5 sitelinks..

Clearly Google thinks this is important too :)

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