WordPress.com Redirecting Body Links

by seoibiza on 26, October, 2009

wordpress seoJust over a year ago Andy Beard almost broke our server with a Twitterstorm regarding our observation of WordPress.com nofollowing their Tag links and thereby removing the high PR advantage it’s authors used to enjoy.

Today it was pointed out to us by an IE user (yes, they do still exist)  that body text links from WordPress.com are now redirected, striking another blow against the Spammers and Sploggers who plague free systems.

Outgoing body text links are now redirected through an intermediary subdomain http://go2.wordpress.com/ thereby removing any linkjuice  / value that WordPress.com bloggers may have thought they were sending.

This is a redirection service used by online publishers.

Please contact us if you have experienced problems with this redirection.

UK: +44 207 382 6435
US: (+1) 800 754 2219

There’s a forum post about it here saying if you pay for the Ads free version , then this isnt implemented, but we cant see too many “linkwheel” implementations (past or future) paying for their “web2.0″ properties, so this will likely achieve the desired effect against any “SEO users” who still haven’t gotten WordPress’s message, and the rest, well they wont get any ranking benefits for any time spent spamming WP anymore.

We’re also expecting several sites we watch belonging to client competitors to take a rankings hit fairly soon, as these old links get re-cached and disappear off the linkmap.

Latest update

Joe Stepnowski – a director at Skimlinks contacted us directly and informed us how it works and what the aim was. It’s an automatic affiliate linking system that redirects via javascript, and leave the HTML links below intact.

In summary,  WordPress links are still seen live inside Google WMT panels and still pass Pagerank.

We also now have two different clients running Skimlinks and it seems to be a really good product.

{ 11 comments… read them below or add one }

James Morell 26, October, 2009 at 2:09 pm

That looks a lot like Skimlinks has been implemented for all external links on wordpress hosted sites. So any external links are turned into affiliate links if possible, thereby negating any spammy affiliate blogs. I’m not 100% on whose cookie drops last though, the skimlinks one, or the original affiliate one.

seoibiza 26, October, 2009 at 2:16 pm

Hi James.

will take your word for it, as have never heard of skimlinks up until now. :)

it doesnt appear to be on the blogroll links though.

maybe they’ve got that covered with Google devaluing them anyway.

amy watts 26, October, 2009 at 8:21 pm

These links are very different to running ads which are disclosed and which don’t interfer with what I publish. Now if I include a link to a retailer I’ve no choice, it gets hijacked by Skimlinks and run through an affiliate program. Not that anyone will now, the status bar doesn’t show you’re being redirected, it’s all hidden. Bad. Does that make me responsible to the FTC for disclosing affiliate links on my blog that I never put there in the first place?

SEO United Kingdom 19, November, 2009 at 5:28 pm

Still worthwhile leaving links if you expect to get traffic. It means taking longer and putting more effort into it but hey, if you were only spamming, then you can’t be surprised at eventual reprisals.


skate 30, April, 2010 at 1:30 pm

I was thinking to open a free wordpress to increase links to my website, but now there is nothing todo with wordpress, any ideas?

seoibiza 2, May, 2010 at 8:39 pm

hello skate. not entirely sure what you mean by this? ..as above:

It’s an automatic affiliate linking system that redirects via javascript, and leave the HTML links below intact.

In summary, WordPress links are still seen live inside Google WMT panels and still pass Pagerank.

WordPress hosted blog links out still count. but if youre thinking about them just for links, my advice is, don’t.

they don’t tolerate linkspamming at all, they’ll delete you for TOS in an instant if its not a genuine well-written blog. ..if its primarily for links, use one of the other free services, there’s lots of them.

skate 3, May, 2010 at 12:54 pm

Yes, is hard to open and put content in a blog for just links.
Still searching “solutions”…
Thank you seoibiza.

Philly12 6, July, 2010 at 5:07 pm

Hi seoibiza,

I’d like some clarification on this post.

“In summary, WordPress links are still seen live inside Google WMT panels and still pass Pagerank”

Are you saying that the links on my wordpress blogs may still pass ranking benefits to the websites they link to?



seoibiza 6, July, 2010 at 5:21 pm

hello there.

yes absolutely, that was the last state of play unless it’s changed again. if a bot without javascript running hits the links it’s just html, the redirect doesnt operate so we were told by the chap.

and blogrolls dont have the redirect on them at all, so you know.. ;)

Gouri 9, July, 2010 at 8:10 am

@seoiibiza: I can also see the redirect on the blogrolls. Don’t go by the status bar. Click the link and see..

seoibiza 9, July, 2010 at 10:09 am

Hello Gouri.

well they definitely weren’t on blogrolls when this was written last October, but we caught it more or less on the first day of testing / implementation and haven’t really looked since so will take your word for it.

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