haven’t managed to replicate it with any satisfaction again yet, but that’s interesting what you’re saying there. was it generic “we’ve seen this” or did they have examples?

the one we saw was pretty striking, but is no longer there, so may just have been a wierd glitch.

we showed it to several independent SEOs at the time and all were a bit perplexed.

I went to the SEOMoz seminars in London a few months back and this was one of the things that they mentioned.

Having words around you company name can build relevance with the keywords used. They used the example of car hire companies, people like Hertz is quite often mentioned next to the words ‘rent a car’ or ‘car hire’. all this helps with the search engines.

The moral of the story is, have a keyword rich strap line to accompany your company name!!