Is Google Caffeine Live Now?

by seoibiza on 16, April, 2010

caffeineIt seems like an absolute lifetime has passed by since Google first announced Caffeine back in August and a “sandbox” where people could test it.

We had a quick look here and made a few more Caffeinated observations here.

And everybody’s been waiting for it ever since, with a few, in fact several “is it already live?” – type false starts, but now it does actually look like it might finally be here, well more than it isn’t, anyway..

It was originally announced back in Nov 09,  it would be out “after the holidays” but apparently they meant “next Easter holiday”

Anybody who is watching the Algo’s fits and starts lately can’t help but have seen wildly differing results over the course of days, or even hours sometimes, and then one by one the WMT serpwatchers have started saying it’s here, first in the US, and then in the last week or so confirmation of arrival in the UK, Germany, US etc.

Now of course  no-one knows whether it’s to stay, or more testing that could be rolled back (as people have speculated has happened once, maybe twice before) but if you watch a lot of sites over a lot of keywords, the patterns look exactly like the “usual” big update / rollout, ie.. there are large changes on individual rankings but this is generally characterized by there (mostly) being as many large rankings gains, as losses.

It’s only at update time that you see this, when sites almost seem to “pivot” on one axis, some kws remain unmoved, but others rise, or fall, often at about 50 /50 up to down.

That’s what the sites we’ve been looking at the last week or so are all doing, so there’s definitely something going down.

Will it stay?  ..Will it ever “settle” again?  ..Time will tell.

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31, October, 2010 at 11:40 am

{ 8 comments… read them below or add one }

Matt Inertia 24, May, 2010 at 4:59 am

Yep, seeing some big changes for the last couple of weeks now. But I’m still not sure what is related to the new Google look with customised searching now more of an issue. Maybe people are getting click happy with that recent search shizzle!?

Seeing some sites up and some sites down on traffic. Some rankings have shot up and some down as well..

Matt Inertia 24, May, 2010 at 5:00 am

p.s. Whats the crack with the nofollows on everything bro!? You trying something out?!

seoibiza 24, May, 2010 at 8:05 am

amigo. that’s just Thesis, comment links are all still live.

re the serps, is settling down a little now it seems. think we must be there.

Blazen Web Marketing 1, June, 2010 at 12:06 pm

Sounds like at the moment Caffeine is not fully rolled out, and as Matt Cutts recently said in the May 30th video on the ‘May Day’ algorithmic changes affecting the longtail, “Caffeine is proceeding apace”. It’s always difficult to know whether shifts in rankings like those SEO Ibiza talked about are caused by just one of Google’s 400 or so annual algorithm changes, rather than Caffeine. Certainly it’s been confirmed that the recent ‘May Day’ update was not related to Caffeine.

seoibiza 1, June, 2010 at 12:14 pm

interesting, haven’t seen or heard about that video yet, thanks for this.

however, as always, expect there’s much more to the story than Google’s PR guy tells us publicly.

edit. just watched the video, “proceeding at pace..” indeed. I would personally call that “glossed over” :)

Blazen Web Marketing 1, June, 2010 at 7:03 pm

Yes I can see where you’re coming from! If you watch it again there isn’t much substance in what Matt Cutts says, he seems to keep repeating a lot of what he says, but says it in a slightly different way each time!

Blazen Web Marketing 9, June, 2010 at 1:43 pm

So Caffeine is now live! And the word on the street is that in itself it’s not about algorithm changes, it’s about infrastructure changes, a new indexing system.

seoibiza 9, June, 2010 at 8:24 pm

..yes interesting that all the movement was a few weeks ago and things have been pretty stable by comparison over the last few weeks, isnt it?

I think we called it right. ;)

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