SEO IBIZA - ONSITE SEO
WHAT IS "OnSITE AND OFFSITE SEO" ?
"Onsite SEO" is a popular term covering the work done to a Client site on the pages and in the coding, as opposed to Offsite which refers to linkbuilding, social networking, blogging and awareness marketing. In the SEO community you will here almost every possibilty advanced as a theory at some point, and recently some have been saying "onsite SEO is dead, links are all that counts now.." that type of thing.
This is untrue. What is on your page and how it is structured is still, as always, critical to your rankings. It seems there is some truth to the gradual lessening importance of onsite factors with Google in particular and a continued gradual weighting of offsite factors, links, search personalisation etc, but to say that what's on the page doesnt matter anymore still could not be further from the truth.
As with any good SEO company we take our information from SE results, our client's, ours (and yours) competitors, and our own. We have several experimental websites with differently structured pages to test theories and results, and have examples of accordingly different ranking results in the Search Engines.
SEO Ibiza deal with your onsite SEO in the first week or two's activities, involving analysing, adjusting and tweaking content, titles, metas, code and internal linkage structures to make the site as attractive as possible to the engines.
This is the time when we are often busy removing the legacy of previous SEO attempts, metas stuffed full of hundreds of repeated keywords, hidden text, that kind of thing, all kinds of things Google disapproves of strongly, and that will not help you in your quest for Search visability.
For some websites, in particular those written primarily in FLASH this process usually involves creation of an easy-to-read HTML mirror site to accurately reflect the FLASH content that the engines (and disabled viewers) cannot see.
Once your site is approximately correct it is time to turn attention to the "Offsite SEO" Factors for a while and watch the pages' performances, however it is important to understand that Onsite SEO is not a "One-off" process, and ongoing small tweaks and changes will need to be made, in response to the Analytics data, and in response to how your website users are actually using your website as shown by the monitoring and analytics.