SEO IBIZA - SEO CASE STUDIES
SEO IBIZA DEMONSTRATION WEBSITE - CASE STUDY - PART I
As with any small business website launch, we were ideally looking to make an impression into our marketplace as quickly as possible. However, somewhat paradoxically we are also very aware that we had potentially picked one** of the toughest marketplaces in the world for a small business website to optimise their way into, and as a brand new website, muscling our way into the already long established global heavyweight world of SEO could take a very long time.
However our reasoning is that if we can quickly demonstrate effective market penetration ourselves into what one would think should logically be one of the toughest marketplaces in the world** then any prospective new clients should be able to reasonably confident in our abilities to do it for them.
As we have already been working in this field for some time we are in the position of being able to use happy client's sites and testimonials, so all we need to do is get the testimonials seen, demonstrate our knowledge on a brand new site to try to inspire confidence in both customers with existing sites that needed help, and customers having new websites built to contact us if unsure about the SEO status of their project.
So of course, following the standard divide and conquer strategy we firstly targeted our geographical location. this brings slight complications in that we are also then competing in Google.es without any Spanish pages at all as yet, but we will make a start on those when we get the time.
There are a couple of well established and decent firms as competition, but none offering dedicated SEO services only to Ibiza. Of course with the global nature of the web we don't have to work only in Ibiza (and are not in fact) however our research shows a definite marketplace so why not start where we're based? After all we love it so much we live here, and we have strong experience with businesses with Ibiza based websites as testimonial to our abilities.
SEO @ DESIGN IN ACTION
We have mentioned SEO by Design on the page linked in the title above, and will now talk a little about how it worked for our site. These are our design principles and would apply to any SEO Design project, the specifics may vary depending on your marketplace and type of website.
- Market Research - Market viability, market size, competition, keyword research
- Brainstorming - Names, ideas, slogans, themes,
- Domain Name Research - Purchase domain, hosting, email.
- Content Planning - User Content creation
- SEO Copy - Writing / rewriting if necessary
- SEO Optimised - Template Website created. Analytics & Google Webmaster Tools installed.
- Google Indexing - Fast indexing techniques employed as usual.
- Offsite SEO Techniques - Various.
Using these principles alone our SEO demo website went straight to number one in two local (Ibiza based) SEO searches in just over 3 weeks. The report showing this is HERE.
This was possible by understanding the strengths of our competitors websites and aiming at a perceived gap in their keyword coverage. One of them has since responded with some site changes and has a vastly superior link profile to our virtually foetal site, and so the game is on ;) We welcome friendly competition and will attempt to demonstrate other ways of looking at things, or what we believe to be a vital element of effective SEO skills and that is the ability to think laterally at all times.
So, we themed the site as not only our site, but as a real-time SEO experiment with live searches to show visitors at any point, how, both we, and a few of our current clients sites (permission given of course) are represented at any given moment on Google, which is arguably the toughest, and definitely the single most important Search Engine for the forseeable future.
As the site is a themed SEO Demonstration Website, it follows we should really be ranking for those terms. Now as any SEO will know that it's easier to rank for three words, than for two, so obviously we should also attempt to rank for SEO Demonstration. Here are the Reports showing this.
Bearing in mind that at this point the site was still only 10 weeks old, and hence had zero tbPagerank showing, and no domain age trust from Google yet, please try the search links below, and the screenshot below. We are very aware that any number of things could change, and the rankings may fall, but we are willing to bear our souls to you anyway ;)
Try The Live Google Search for SEO Demonstration - 314,000 pages
SCREENSHOT OF SEO IBIZA "SEO DEMONSTRATION" on 27-01-2008.
There will be further updates on our SEO Design Case Study as we attempt to corner more of our keywords and keyphrases at Blog HQ and on the SEO Testimonials page on this site.
** SEO is potentially one of the toughest marketplaces in principle, however given that in any marketplace the best minds will naturally migrate instinctively into the biggest money areas, many of the worlds best SEO minds probably dont even have an SEO website, just vast networks of money spinning sites of one kind or another, and are too busy getting rich to boast about it. Thankfully this, could conceivably makes our task just a little easier.