CONTENT OPTIMISATION FOR SEO
OPTIMISING YOUR CONTENT FOR SEARCH ENGINES
The website's content needs to be well structured, well written, and unique. It needs to read well to human visitors, and convey the message confidently and effectively. However at the same time, from an SEO viewpoint the content must also be structured with keywords and phrases, optimising each and every page for it's own unique keywords and phrases. However it is also highly desirable to think about the ways that individual page's content will overlap other's pages keywords so that your site is strong page by page, and even stronger in crossover and combinations of your page phases.
We will be attempting to demonstrate this in action on our site and will be writing up the progress in the blog as we go along as part of the ongoing SEO Demo Case Study
A good writer who understands his own business marketplace and SEO is often able to perform both roles, as it often easier to organise and write good SEO website content from scratch, than to try to rewrite previous content on a poorly ranking website.
If you want to rank for certain keywords, you have to optimise individual pages for them. You need to be tailoring both the written page content, page structure, coding and linking structures to present as attractive page (and site) to the SEs as you can, for your targeted search terms and phrases. Just repeating the same keywords over and over in a barely legible fashion as some do is not a good idea.
If it is ever a choice between getting another keyword or variation into the text, or of it reading much more naturally without, don't do it. If you make it look "spammy" it will likely devalue your site instead of the intended effect.
If you would like help writing effective SEO copy for your website, or would like us to optimise or fine tune your current website content contact us to discuss your requirements.