SMALL BUSINESS SEO SERPS DOMINATION TACTICS
SEARCH ENGINE OPTIMISATION DOMINATION IN IBIZA
The term "SERP Domination" means different things to different people. There is one take of it on the excellent Blue hat SEO site, but this is not the same as the methods discussed there, just some similar principles in application, without any of the mass link spamming or site networking, this is squeaky clean SERP Domination SEO Ibiza style.
The principle is really very simple, and that is to build and present the best content available for your customers, and stucture it to enable the most likely possibility being that your potential customer will see your site, from one approach route, or another. The advantages of this approach are many, with the dual approach meaning that each site supports and complements the other, and that if something changes and one site falls away, you still have market presence and effectively 50% of your nets cast with the other. ..Win double, or lose half :) ...Our kind of odds.
- Rank your site for local target keywords first.
- Build and operate a company Blog. Use separate unique content, and rank that too.
- Structure both so that you get the neat little Google dropdown boxes (shown below)
- Watch Analytics closely and target new keywords by building on previous subjects
- Finally rank both sites in Google Top #3 for your Keywords
When you have achieved these goals positions you will then be benefiting from the kind of Google coverage shown in the examples below.
The first example is our SEO Demonstration Website search.
You will see we now own 2 of the top 3 positions, but that our drop down structure effectively increases that to 4 out of the top 5 positions, and helps by relegating the competition further down the effective page. When you do this correctly you can often push them back off Page 1 completely, back to the relative obscurity of Page 2.
The second example of this below is www.lagrandebouffecatering.com who have added a unique new company Food blog to their online portfolio. They also show in the Google Local Business Listings, and then top of the organics, with those nice dropouts again, and the Firefox Skype extension making them look particularly sweet, on our browser at least..
