SEO BY DESIGN IN IBIZA - CASE STUDY (II)
SEARCH ENGINE OPTIMIZATION - "SEO BY DESIGN" TACTICS IN IBIZA
So having established ourselves for our name / primary keywords and having then opened our keyword targeting out to include the SEO Demonstration Website / SEO Demonstration / SEO Demo searches and with some of the local competition having upped their game, considerably in some cases we are now slipping below #3 for "SEO in Ibiza" and "Search Engine Optimisation in Ibiza", particularly so in the Google.es Spanish index. Counter offensive ensues. :)
Obviously ;) we are still dominating our more general searches, ie. Small Business /es + Ibiza which to be honest is probably more important, because the vast majority of people in Ibiza do not know what SEO is, and hence will not be searching for us by that term yet. We also didnt shout so loudly about that one up to now, so people havent caught on yet :)
Our competitors are clearly not thinking like this because the volume of enquiries through people finding us on the Small Business Ibiza and related searches is about twice that of SEO Related searches, and yet they are nowhere to be seen, and hence are not trying for this search.
We would like this to be considered as another SEO Demo of correct keyword research, brainstorming and lateral thinking, translating through to Sales enquiries by SEOIbiza ;)
So it's back to the SEO by Design studio once again, and as we already have a good general presence now we can now build on that with new highly targeted pages integrated into our current site, and leverage on it's already good positioning with the new content and rank that.
So the first part, this page is the one with which we now intend to recapture the increasingly competitive** SEO in Ibiza and Search Engine Optimisation / Optimization in Ibiza Searches. This may take a while as there is some stiff competition considering it is a small search.
But if you are reading this page there's a good chance that it may have worked.
Update 10.05.08 - Good progress up to #2 for "Search Engine Optimisation Ibiza" on Google.com, Google.co.uk and Google.es. This cross index strength (as with the number one site) is very promising, it usually indicates a measure of dominance over those beneath you hosted in different geo areas who should have a slight advantage on their home turf.
Now please click the first link below where we will go into detail with more examples and screenshots of how we go about maximising presence in our own, and our client's searches, it's a technique we call SERPS Domination.